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Three critical components of blending social media into traditional panels
Editor’s note: Darren Bosik is senior methodologist at QuestBack, a Bridgeport, Conn., research firm. Here’s a New Year’s resolution every market researcher should make: Embrace social media as a...
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Talking points for convincing senior managers to build an in-house panel
Editor’s note: Darren Bosik is senior methodologist with QuestBack, a Bridgeport, Conn., enterprise feedback management firm. As a researcher, when the discussion turns to investing in developing an...
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